Quality Content Offers More Bang for Your Buck by Troy Mellema
in Search Engines (submitted 2011-01-09)
I know what you are thinking. Why not outsource your SEO and web copy writing to a freelancer instead of an SEO firm? Some freelancers (and even some overseas SEO companies) work for dirt cheap. Just think of how much money you could save and how much you could profit if you buy 50 SEO articles for the same price as you could buy 10. All you have to do is switch companies to start saving, right? .
Let's think about this for a minute. The companies that offer ridiculously low prices cannot afford to spend a lot of time writing quality content for you. They work fast and are the equivalent of a writing sweatshop. The most you can hope for is that the company returns non-plagiarized material. The chances of you receiving original, informative and sales-friendly content from such a low-paying company are slim indeed.
Freelancers know how much quality work is worth. Hence, most freelancers and SEO companies aim for a standard "market price." If you buy anything below market price you have to worry about articles with:
* Poor grammar and spelling
* Incoherency (usually overseas, non-English speaking writers)
* Plagiarized content without any originality
* Generic writing quality
* A lack of structure and a basic ignorance as to the rules of journalism and copy
* The company mysteriously disappearing the next week
Quality is so important when you're creating your web market campaign. If your reader does not find the content informational and interesting, they have nothing to gain by reading your post. Therefore, you can expect your post to be useful and not read completely.
Choose quality over quantity. Higher quality writing will push sales and lead to higher traffic than mindless cutting and pasting and lazy rewording. Poor quality communication doesn't sell and that lesson is as old as capitalism itself!
